The Ellijay
A Cigar Lounge that practices moderation and values community.
Brand Personality, Visual Identity
Service
The Details
Challenge
Big Vibes, Small Town
Building The Ellijay brand involved creating a visual identity that honored tradition while inviting modern connection. The challenge was to create something classic, but not stiff; something familiar, but far from basic.
Goal
Make It Feel Like Home With Good Taste
The goal was to make The Ellijay feel like a brand you could wear, recommend, and return to again and again with visuals and a voice that resonate beyond the lounge.
Results
A Brand That Burns Slow and Leaves a Mark
The delivered brand system elevates The Ellijay beyond a local lounge and positions it as a lifestyle. With a rich identity and a foundation built for growth, the brand now reflects everything it set out to be: welcoming, timeless, and proudly rooted in Georgia soil.
Key Features: Rich visual system, cohesive brand assets, design that can evolve
Testimonial
Rosa listened to expectations for the graphic design job and delivered with skill and precision. She was patient with me as I hit some snags at work that prevented me from prompt feedback. I am very pleased with the finished graphics package she put together!
Rosa has completed three brand-kit projects for me and has done excellent work each time!
Davis L.
The Latest
The Ellijay continues to pour passion into their newest ventures, The Burning Questions Podcast and Three River Roasters. I was genuinely thrilled to help bring both to life.