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Design Through Storytelling

Empowering Small, Growing, And Diverse Businesses

About Rosa

(The Great)

I’m an American-Dominican multidisciplinary brand designer from the Bronx reshaping industries to be more purposeful, community-driven, and inclusive in both audience and ownership.

After years of designing for big companies that already had everything, I shifted my focus. I began working with businesses that were still building. I now help small, growing, and diverse businesses stand toe-to-toe with industry giants by creating their visual foundation and strategy.

•  Limited Openings. •  Because Great Work Takes Time  •  Limited Openings  •  Because Great Work Takes Time  •

After years of designing for big companies that already had everything, I shifted my focus. I began working with businesses that were still building. I now help small, growing, and diverse businesses stand toe-to-toe with industry giants by creating their visual foundation and strategy.

Services

Grounded in purposed and community. Positioned for scale.




Services

Grounded in purpose and community. Positioned for scale.

Brand Clarity

Build with intention by defining who you are, what you stand for, and where your brand should go next.

Visual Identitiy

Tie your purpose to your presence. Build a foundational visual suite that will get you noticed for your story.

Brand Identity

Create an identity system that will leave an impact by combining brand visuals and personality.

Legacy Project

A full brand identity kit intended to help develop, create, and implement your legacy project.

From Idea to Impact

Storkies subway station ad.
Paloma Negra bottle label packaging.
The Ellijay lighter design.
Paloma Negra box packaging design.

The Praise

"Rosa listened to expectations for the graphic design job and delivered with skill and precision. She was patient with me as I hit some snags at work that prevented me from prompt feedback. I am very pleased with the finished graphics package she put together!"

 

"Rosa has completed three brand-kit projects for me and has done excellent work each time!"

Davis L.

The Ellijay Cigar Lounge
and Burning Questions Podcast

The Praise

"Rosa was phenomenal to work with. She is skilled, talented, and creative. And, she is professional. She communicated promptly and thoroughly. For the design project itself, Rosa didn't just hear what we were looking for; she listened and then produced ideas that were on all fours with what we envisioned. The process was refreshingly easy."

Terrene Jones

Cameron | Jones

Attorney and Lawyer

The Praise

"Rosa is by far one the most authentic people I've worked with in the digital world. This is new to me so I needed a person with patience and effectiveness at the time and Rosa has both. And she doesn't have any problem showing her clients how to perform some of the things they may need to know to handle certain tasks themselves. Thank you Rosa!"

Quazaa Mayberry

Quazaam's Coffee

Coffee Roaster

The Praise

"I was very appreciative of Rosa's professional and honest delivery of expertise, constructive input, and experience through this project. Rosa was very communicative and timely through the entirety of our multiple contracts and worked well with time-zone differences. Additionally, she was responsive and willing to offer support after one of our contracts had ended. Muchas gracias Rosa"

Alejandra and Itzayana

Paloma Negra

Beauty

The Praise

Rosa communicated with us clearly, did lovely work, and was just a pleasure to have as a logo designer. 100% satisfied and would recommend her to others."

Cari

Pasque Project, Period Pills,
and The Sister-Friend Fund

Non-Profit

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