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The Details
Challenge
The Ellijay needed a brand identity that stood out in a small-town setting while balancing luxury and warmth to attract both seasoned cigar aficionados and newcomers. It also required scalable brand assets to ensure consistency as the lounge expanded.
Goal
Create a cohesive brand identity that balanced a high-end yet approachable vibe while establishing brand language and visuals for merchandise, marketing, and future expansion. Ensure a timeless feel to support long-term growth.
Result
A strong, recognizable brand identity elevated The Ellijay beyond a typical cigar lounge, leading to a successful launch embraced by locals and visitors. Scalable assets enabled seamless expansion into merchandise, coffee, and a podcast.

Testimonial
Rosa listened to expectations for the graphic design job and delivered with skill and precision. She was patient with me as I hit some snags at work that prevented me from prompt feedback. I am very pleased with the finished graphics package she put together!
Rosa has completed three brand-kit projects for me and has done excellent work each time!
Davis L.

The Ellijay
A Cigar Lounge that practices moderation and values community.
Brand Personality, Visual Identity
Service

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