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The Ellijay, cigar lounge repeated logo.

The Details

Challenge

The Ellijay needed a brand identity that stood out in a small-town setting while balancing luxury and warmth to attract both seasoned cigar aficionados and newcomers. It also required scalable brand assets to ensure consistency as the lounge expanded.

Goal

Create a cohesive brand identity that balanced a high-end yet approachable vibe while establishing brand language and visuals for merchandise, marketing, and future expansion. Ensure a timeless feel to support long-term growth.

Result

A strong, recognizable brand identity elevated The Ellijay beyond a typical cigar lounge, leading to a successful launch embraced by locals and visitors. Scalable assets enabled seamless expansion into merchandise, coffee, and a podcast.

Man lighting a cigar with an "Ellijay Cigar Lounge" lighter.

Testimonial

Rosa listened to expectations for the graphic design job and delivered with skill and precision. She was patient with me as I hit some snags at work that prevented me from prompt feedback. I am very pleased with the finished graphics package she put together!

Rosa has completed three brand-kit projects for me and has done excellent work each time!

Davis L.

Cutting a cigar

The Ellijay

A Cigar Lounge that practices moderation and values community.

Brand Personality, Visual Identity

Service

The Ellijay Cigar Lounge polo
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